The archive
12 long-form guides on the mechanics of YouTube growth — why people click, why they stay, and which numbers are worth reacting to. No gatekeeping, no email wall.
Most channels don't have a talent problem. They have a system problem. Here is the five-stage loop I walk every channel through, in the order that actually matters.
10 min read
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There is no single algorithm. There are several systems with different jobs, and once you know which one you are talking to, most of the confusing advice online sorts itself out.
9 min read
"No views" is a symptom, not a diagnosis. Eleven very different problems produce the same flat line — and each one needs a different fix.
9 min read
A thumbnail has about half a second to make one clear promise. Most thumbnails fail because they try to make three.
9 min read
A title is not a description of your video. It is the second half of a promise your thumbnail started.
9 min read
You can lose a third of your audience before the 30 second mark. Most of that loss is avoidable, and almost none of it is about editing.
10 min read
The retention graph is the most honest feedback you will ever get. It tells you the exact second your audience decided you were not worth it.
10 min read
You do not have an analytics problem. You have a too-much-analytics problem. Eight numbers will tell you everything you need.
10 min read
Search is the one traffic source you can deliberately aim at. It rewards being genuinely the best answer far more than it rewards optimization tricks.
10 min read
Shorts will get you views. Whether those views turn into an audience depends entirely on decisions you make before you post them.
9 min read
Nobody subscribes to a channel. They subscribe to the expectation of more videos like the one they just enjoyed.
10 min read
Ad revenue is the income stream you control least and the one everybody obsesses over. Here is what the other eight look like.
10 min read